Why is yellow metal’s glitter not rubbing off on this leading gold-financing NBFC?

Given the competitive intensity, a meaningful bounce-back in loan growth looks unlikely; any effort to recoup growth will come at the cost of margin

from Moneycontrol Business News https://www.moneycontrol.com/news/business/why-is-yellow-metal’s-glitter-not-rubbing-offthis-leading-gold-financing-nbfc_16956271.html